Reviews 4,2
Reviews 4,5
100% fundable

AI+ Marketing Practitioner™

Marketing is changing at a pace that demands new skills: AI-driven tools, data-based decision logic, and generative content are reshaping how brands communicate and reach their audiences. This course provides clear orientation.

Key topics

  • AI-driven content creation and automation of editorial processes.
  • Predictive analytics and data-based campaign management.
  • Personalization of customer communication and audience targeting.
  • Using generative AI for creative processes and brand communication.
  • Measuring success and optimizing performance with AI tools.

Prerequisite
A basic understanding of marketing or digital communication processes – no technical background required.

Target group
Suited for marketing professionals, content leads, campaign managers, and anyone looking to apply AI methods effectively in digital marketing.

Understanding what AI can do in marketing means building campaigns with more impact and using resources more effectively.
 

course content
  • Core concepts and how key AI technologies work
  • How AI has shaped marketing from its early days to the present
  • Technologies that are actively transforming marketing practice
  • Where AI creates value across the customer journey
  • How AI makes content marketing more efficient and relevant
  • Creating audience-specific content through AI-powered personalization
  • Practical steps for integrating AI into existing content strategies
  • Boosting reach and engagement on social media using AI-powered tools
  • Personalizing, automating, and targeting email campaigns more precisely with AI
  • Applying AI-powered analytics methods in marketing practice
  • Anticipating consumer behavior and spotting trends early
  • Measuring, evaluating, and continuously improving campaign effectiveness
  • Ensuring responsible use of AI tools across marketing activities
  • Knowing and meeting data protection requirements, legal obligations, and industry standards
  • Embedding ethical principles consistently into marketing practice
  • Making strategic decisions more confidently using AI methods
  • Integrating AI purposefully into existing marketing strategies
  • Developing a scalable, future-ready AI marketing plan
  • Seamlessly embedding AI across cross-channel marketing strategies
  • Measuring and data-driven optimizing the effectiveness of AI-supported campaigns
  • Anticipating emerging developments in AI and multichannel marketing
  • How AI agents work, where they fit, and what they can do in marketing contexts
  • Real-world examples from marketing and adjacent disciplines
  • Hands-on exercises applying AI agents to marketing processes

Up to 100% funding for your continuing education

Attractive funding opportunities are available for numerous continuing education programs – depending on the funding program, up to 100% funding is possible.
The requirement is that you live or work in Germany. Our funding opportunities are not available outside of Germany.

Funding opportunities are available for career starters, job seekers, career changers, startups, experienced professionals, those seeking career advancement, and specialists.