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100% fundable

AI+ Sales Practitioner™

Sales is evolving fast – and AI is accelerating that change. Those who know the right tools and work with data can target customers more precisely and systematically increase their close rates.

Key topics:

  • Making data-driven decisions with confidence in everyday sales
  • Automating repetitive sales tasks using AI tools
  • Applying AI-based revenue forecasting and predictive methods
  • Actively improving the customer experience through smart technology
  • Making sales processes scalable and measurably effective

Prerequisite:
A basic understanding of sales processes and openness to new technologies is all you need to get started.

Target group:
Sales professionals and managers who want to expand their skills with AI and embed digital methods into their day-to-day work.

With the right knowledge, you can spot market shifts earlier and develop your sales strategy with greater precision.

Course Content
  • What AI means and delivers in a sales context
  • The development and maturity of AI applications in sales
  • An overview of relevant AI tools for sales teams
  • Opportunities and challenges when adopting AI in sales
  • Real-world examples from a range of industries
  • Looking ahead: where is AI in sales heading?
  • What types of sales data exist and how they are generated
  • Methods for structured data collection in sales
  • Analysing and correctly interpreting data
  • Ensuring data quality and maintaining datasets
  • Data protection and ethical principles in handling customer data
  • Understanding CRM systems as the central data hub
  • Using analysis tools effectively
  • Handling sales data responsibly
  • Practical examples: applying data in real sales situations
  • Machine learning – basics and applications in sales
  • Predictive analytics: identifying and using sales trends
  • Natural language processing for better customer communication
  • Deploying chatbots effectively in customer service
  • AI-based customer segmentation
  • Personalisation: shaping sales approaches individually
  • Recommendation systems for more targeted product outreach
  • Sales automation: making processes more efficient
  • Measuring and improving sales performance with AI analytics
  • CRM basics: understanding structure and functionality
  • Integrating AI into existing CRM systems
  • Improving lead scoring with AI support
  • Generating customer insights automatically from data
  • Automating sales activities within the CRM
  • Managing personalised communication through the CRM
  • Integrating chatbots into the CRM ecosystem
  • Deriving actionable insights from sales data
  • Real-world case studies
  • Fundamentals and objectives of modern sales forecasting
  • Understanding and using predictive models in forecasting
  • Preparing data for forecast analysis
  • Recognising sales patterns and market trends
  • Continuously improving forecast reliability
  • Selecting the right AI tools for forecasting
  • Incorporating real-time data into ongoing forecasts
  • Developing scenarios and exploring alternatives
  • Measuring and evaluating forecast success systematically
  • Automating routine tasks in sales
  • Personalising and optimising email campaigns with AI
  • Steering social media activities through AI analytics
  • Expanding lead generation with AI support
  • Defining customer segments more precisely and targeting them more effectively
  • Preparing field visits and customer conversations with data
  • Personalising content using AI insights
  • Monitoring sales activities in real time
  • Boosting up- and cross-selling through AI recommendations
  • Using AI responsibly in sales contexts
  • Recognising bias in AI systems
  • Reducing and avoiding systematic bias
  • Ensuring transparency in AI-driven decisions
  • Clarifying accountability for AI-driven actions
  • Protecting customer data and meeting data protection requirements
  • Understanding and complying with AI-related regulations
  • Strengthening customer trust through ethical AI use
  • Anticipating future ethical challenges in AI development
  • Hands-on exercises based on real sales scenarios
  • Solving sales challenges using AI-driven approaches
  • Collaboratively developing AI implementation plans for sales
  • How AI agents work and where they can be deployed
  • An overview of different types of AI agents
  • Real-world applications and emerging trends in sales contexts

Up to 100% funding for your continuing education

Attractive funding opportunities are available for numerous continuing education programs – depending on the funding program, up to 100% funding is possible.
The requirement is that you live or work in Germany. Our funding opportunities are not available outside of Germany.

Funding opportunities are available for career starters, job seekers, career changers, startups, experienced professionals, those seeking career advancement, and specialists.